Business Expert

Green Six Sigma is addressing the real challenges for leadership and senior executives to drive business process excellence while reducing environmental impact—the role of Six Sigma both now and in the future for sustainability, energy reduction and to boost profits.  Six Sigma is not a new methodology to solve new problems. Many view it as something on top of everything else they already have to do. It is not. Six Sigma is a tried-and-proven methodology to solve today’s problems efficiently and permanently. These excuses are not allowing companies to address today’s big picture and meet the challenge of climate change and sustainability. Six Sigma can be a key weapon in that battle.

Manufacturing Journalist, Thomas R. Cutler authored a feature article in a recent issue of The Standard Register, titled “A Lean Green Six Sigma Machine.”  According to Cutler, “All over the world, new national and regional laws relating to carbon emissions and other environmental issues are seriously going to affect how companies operate in the future. The market for green initiatives is growing exponentially as businesses and consumers become environmentally aware. The carbon footprint associated with this demand has a value and offers growing economic incentives for companies to manage their carbon output more efficiently.”

About TR Cutler, Inc.:

TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium™ in the 1999. This extraordinary group of more than 3500 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage.   Cutler has authored more than 2,500 articles for a wide range of manufacturing periodicals, industrial publications, and business                                     journals including most of the leading monthly trade publications.  TR Cutler, Inc. recently launched a new professional coaching system for manufacturers worldwide named C.E.O.™ or Continuous Experiential Optimization.

 

TR Cutler, Inc.

www.trcutlerinc.com

Thomas Cutler

trcutler@trcutlerinc.com

888-902-0300

In recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services.

As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.

Traditional media such as magazines, newspapers and TV channels have increasing numbers of journalist-written blogs as part of their online presence, meaning a top tier of blogs are seen as being just as influential in the media landscape as their e-zines and print media counterparts. There has also been an increase in the number of business-led social networks, business users of blogs and micro-blogging tools such as Twitter and Google-owned Jaiku, and multimedia social sites like Flickr.

However, a huge portion of the blogosphere and social media landscape is not professionally produced and individually these sites do not have huge audiences. Collectively though, these smaller outlets comprise as much as 99 per cent of the social media landscape and together form a powerful force that the PR industry is looking to harness. As the majority of blogs and social media sites contain personal content written in the first person, viral issues and stories can spread quickly. The sites connect people and when issues spread virally across social networks, they become big news for organisations that they affect. This is why tracking blog buzz across the whole of the web is critical for reporting on brand image, online coverage, and building a picture of customer perceptions.

An example of how effective a viral campaign can be, was when an online grass-roots campaign was formed on the social network Facebook. Protesting against an overdraft charge that the bank HSBC was imposing on recent graduate accounts, thousands of students joined forces online through a viral Facebook group which generated massive media attention, and forced a u-turn at HSBC. Within just a few weeks of the group launching, the bank scrapped the overdraft charges.

Over the last year, the fact that blogs impact a company’s brand image online has become more established. Marketing, PR and communications departments are increasingly exposed to the impact blogs have on a brand’s reputation, whether that’s negative coverage of a product or an online petition or a campaign across social networks. As this issue has gathered momentum, companies have realised that blogs and social media need to be actively managed not just monitored.

Some progressive brands are already doing this successfully. US retail bank Wells Fargo for example has a team dedicated to responding online to bloggers’ issues and complaints in order to increase positive sentiment around the brand online and reduce the amount of negativity that might emerge.

What caused the need to move from monitoring to engagement?  Early adopters have led the charge. And the masses have followed. We are seeing social media’s evolution in the business ecosystem move from early adopter to mass market status and web tactics are rapidly becoming better understood tactically and strategically as part of the PR mix. The challenge is to turn the opportunity into action.

Continuous Experiential Optimization training capitalizes on any former training and lean methodologies; it takes current knowledge and utilizes optimized communications tools and resources through experiential learning. This type of learning allows a lean team to leverage best practice knowledge and apply it, experientially to their work situations. By learning while doing, the manufacturing or industrial team learns to create the intended business results, consciously and quantifiably and as a team. Continuous Experiential Optimization will quickly become the new global model for results-oriented, measurable excellence.

TR Cutler, Inc. President & CEO, Thomas R. Cutler, devised a new professional coaching system for manufacturers worldwide named C.E.O.™ or Continuous Experiential Optimization.

According to Cutler, “Throughout decades of business process improvement approaches including Total Quality System (TQS), Quality Circles, Total Quality Management (TQM), Lean, Six Sigma and more recently, Lean Six Sigma, practitioners and users have suffered the consequences of a missing link. While the concepts, tools and techniques learned were powerful, the leaders and teams often operated these dynamic practices sub-optimally, undermining the intended business results.”

Cutler asserts, “It is time to progress from the technique and theory of continuous process improvement to actually making it a practical application. It is time to underscore and utilize the best of the personal intelligence and inherent skill sets of the team itself. It is time to optimize personnel with a professional strategy; it is time to realign the entire work effort, product, and outcomes.”

 

Some of the core components of Continuous Experiential Optimization include:

 

Lean, Six Sigma, and Lean Six Sigma Training

Transactional Process Improvements

Newly defined Success and the related Metrics

Performance Standards based in reality and real metrics

Leadership Development based on the individual and team performance

Organizational Assessments

Instructional Design, Development and Delivery

Curriculum and Course Development

Blended Learning

Change Management

Employee Surveys

Assessments and Validations

TR Cutler, Inc. has assembled some of the most revered thought leaders of Lean Six Sigma and professional corporate and executive coach training to bring this new, needed, universal model to the international community. Manufacturing organizations will reap the benefits of early adoption of Continuous Experiential Optimization. By utilizing this evolutionary initiative, leading manufacturing journalist Thomas R. Cutler will profile participating organizations. This extraordinarily valuable media coverage will serve to highlight progressive and forward-thinking industrial organizations.

 About TR Cutler, Inc.:

 Cutler has authored more than 2,500 articles for a wide range                                                         of manufacturing periodicals, industrial publications, and business                                     journals including most of the leading monthly trade publications.

 

TR Cutler, Inc.

www.trcutlerinc.com

Thomas Cutler

trcutler@trcutlerinc.com

888-902-0300